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SoCal HIMSS Newsletters
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Fall 2011 SoCal HIMSS Newsletter 

Articles

Inaugural Program for Southern California ACHE, HFMA, and HIMSS

The Evolution of Record Retention: Best Practices for Healthcare and Life Science Firms

How to Thrive in Today’s Economy

Who Are You Bringing to the Table?

Coaches Corner


Inaugural Program for Southern California ACHE, HFMA, and HIMSS
 
On July 20, 2011, in North San Diego, a joint program was held on the construction site of the new Palomar Pomerado Health System campus of Palomar Medical Center West. This was a tremendous opportunity to present a program on Emerging Innovations in Healthcare followed by a tour of the new facility. This was also the first joint program for San Diego's Chapter for ACHE (American College of Healthcare Executives), known as SOHL San Diego Organization of Healthcare Leaders, HFMA (Healthcare Financial Management Association), and Southern California HIMSS (Healthcare Information and Management Systems Society.)
 
"The event was an incredible success with over 210 in attendance," says Wendy Cohen, Chair of the 7/20 program planning committee. Cohen continues, "It has been a dream of to partner with HFMA and HIMSS, providing collaboration and networking opportunities for healthcare professionals in the San Diego area." Sam King, President of the HIMSS Southern California Chapter went on to say that "the goal of bringing these organizations together in one program was a way to demonstrate collaboration amongst the different disciplines and show how technology is the platform that links finance, IT and other information systems, and senior healthcare leaders together to work collaboratively to support innovations and new technologies."
 
The education program centered on a moderated panel of top healthcare leaders; Paul Peabody, CIO of Palomar Pomerado Health (PPH), moderated the panel that included: 
  • Ben Kanter, M.D. , CMIO, PPH
  • Lisa Thakur, VP Operations, Scripps Health
  • Chris Pryor, IT Director/Clinical Systems, Sharp Healthcare
  • Ash Shehata, Director Cisco Systems
  • Tim Vanderveen, VP Carefusion
  • John Curing, VP Burwood Group
 Opening the program, Paul Peabody set the stage for the audience by comparing major milestones of the past with the rapid innovation progress of the present. Ben Kanter, M.D., described the many leading-edge projects that PPH is developing or has already implemented. Ben indicated that PPH is using its access to the highly-innovative healthcare environment afforded by San Diego companies. Ash Shehata described how Cisco applied many of the innovations developed for retail and other organizations into the healthcare field. Tim Vanderveen described the many innovations related to IVs and bar coding for increased validation of dosing and drug verification.  
 
John Curing of the Burwood Group described integrating process improvement with the implementation of technology innovations. Chris Prior described the role IT plays at Sharp to accommodate clinical system considerations with the clinical needs of the end users. Lastly, Lisa Thakur discussed the financial and operational considerations when evaluating IT solutions at Scripps.
 
Ron Nowosad, FACHE, President of the SOHL Chapter described the event as "a tremendous success...beyond any expectation." Deb Hagen, President of the San Diego/Imperial County HFMA Chapter says, "What an incredible realization of intentions we have had for years." Sam King, President of So CA HIMSS remarked, "Servicing our San Diego Chapter members has helped our organization truly meet the needs of its members."
 
The Program Planning Committee are already discussing possible topics for the 2nd annual joint program and realize they will need to find a venue that holds at least 250.

 


The Evolution of Record Retention: Best Practices for Healthcare and Life Science Firms
 By DeEtte Trubey, PMP (http://www.linkedin.com/in/deettetrubeypmp)

The financial world asked permission from the Securities and Exchange Commission (SEC) in the early 1990s to make electronic copies of the records that were traditionally kept on paper or microfiche.  This enabled them to service their clients in a much faster and more efficient manner.  In fact, it worked so well that the financial firms requested to store everything electronically, and get rid of the paper records.

After considering the request, the SEC issued a final rule that allowed financial firms to store records exclusively electronically, if they met very stringent criteria, including:  at least two copies of the data and two copies of the separate database indices, with one set of the data and indices stored offsite, and a trusted third party who knew how to access those records, should something happen to the firm (SEC Title 17 Section 240.17a-4(f)(1-3)).

Additionally, after it was discovered that changes had been made to many electronic records in order to avoid legal discovery, a requirement was added that specific categories of records be recorded on WORM (Write Once Read Many) (not re-writable) media.  This WORM requirement was expanded to include all email into, within, and leaving each firm for 3 years in the USA and 5 years in Canada.

When it was discovered that outside email (i.e. Yahoo, Gmail, Hotmail, AOL etc.) was being used to setup and place trades, the ruling added that all emails concerning trading had to be from the firm’s email domain, and safeguards must be put in place so the researchers could not talk with the traders, to avoid selective disclosure and any appearance of Insider Trading (SEC Title 17 CFR Parts 240, 243, and 249.)

With the advent of Instant Messaging (IM), the firms either had to capture it or lock out the capability. These requirements were put in place to stop illegal activities from occurring. The WORM requirement for email was added because the legal community needed to be able to discover what actually occurred during investigation of wrongdoing, without records being selectively changed.

Depending on the firm size and the amount of records processed, this requirement could be fulfilled inexpensively by using indexed Write-only DVDs, or at the other end of cost spectrum, with Compliance editions for EMC Centera and NetAPP.  For companies that had already invested in the enterprise systems following IT best practices, this created a major expense to switch to the Compliance editions. 

The Code of Federal Regulations also specified the length of time that different classes of records must be kept, including some which were to be kept for the life of the account plus ten years. (SEC) Title17 CFR Part 240 Sections 17a-3 and 17a-4 contain the Financial and Securities specifics.

What happened over the last 20 years with the regulation of the financial industry has a direct correlation with what is happening now within the Healthcare and Life Sciences Industry,including HIPAA, Sarbanes Oxley (SOX), FDA Title 21 CFR Part 11, DOD 5015.2, require companies to preserve increasing amounts of data, including information relating to financial statement accounting.

Best practices would suggest the use of WORM media to store critical information in a form that cannot be altered or erased. FDA Title 21 CFR Part 11 in particular contains specifics on Electronic Records and the requirement for the use of digital signatures with electronic records. CFR Title 21 Part 11 also requires a company to “employ procedures and controls designed to ensure the authenticity, integrity, and confidentiality of electronic records from the point of their creation to the point of their receipt.” This potentially includes using document encryption and digital signature standards to preserve a company’s intellectual property.

We must create Best Practices and follow them, or new regulations will be etched in stone without our input.  Healthcare records, medical test results and bio-implant device records may soon require specific times for records retention, in some cases, requiring the records to be kept for the life of the patient plus a number of years. The industry must work together to establish appropriate archiving and retention standards for each record type.

Email and Instant Messaging for collaboration among partners, to get a product to market or promises made about research, should be documented in a way that is consistent and discoverable. Additionally, if all records concerning development of a new product are stored on WORM media, the time stamp of the archived WORM storage media could prove in a court of law who was first to discover and who should own the rights to the product or process, without having to divulge company intellectual property to apply for a patent.

Among the specifics (which can also be applied to wireless records):
 

  • Authentic and reliable records must be captured promptly and accurately and preserved according to industry specific retention standards
  • Attachments must be stored with the master document Viewing, saving, and printing of specific record categories must be possible
  • Mishandling of data should not be possible
  • Screens blocking the side viewing of records should be in place where ever it is possible for others to see data records that do not belong to them
  • Screens set up for the patient to potentially see should contain only their information
  • Changing key fields (like BirthDate) on a relational database should require a special change management process, with high-level supervisor approval, so as not to completely overwrite health records of another person by accident
  • Specific records (based on industry) should be written to WORM media
  • Records should be written to media, with records of a similar retention cycle, to ensure that records which must be kept for long term are not mixed in with records that must be kept for a short term
  • Companies that purchase assets, which are under regulatory compliance rules, to maintain electronic records on WORM media for specific numbers of years, become themselves required to maintain those records
  • Records should be written to WORM media, based on company division, which would make the regulatory compliance for electronic records much easier when company assets are sold
  • System backup must occur at regular intervals, complete with audit trail
  • Company IT Procedures must require comparing the size and amount of data between original data and data indices with the size of the new backup data and data indices at the end of each backup procedure and sizes must match
  • Companies that are encrypting records should make sure that they have their Public keys and their Private keys available to a limited number of trusted employees
  • Additionally, the encryption Public and Private keys should be backed up, and stored off-site in more than one storage facility so that a common disaster will not cause a company’s entire set of encrypted records to become unreadable
  • Data and indices must be backed-up separately and stored offsite, preferably in a secure site that is far enough away so a single disaster will not take out the main system and the backup
  • Data should be stored in a form that is easily read by generic software (e.g., PDF) or there should be a Service Level Agreement (SLA) with a trusted third party who has access to the software and knows how to read the data records
  • Complete system recovery from the backups should be verified at least yearly, if not more often
  • An approved corporate destruction policy, that takes into account all current regulations, should be in place and followed
  • Appropriate access controls must be maintained and access recorded
  • Audit information must be preserved
  • Records, computer systems, and controls must be available for audit and/or discovery by the appropriate authorities


In addition, even if a company believes that they have found an efficient way to comply with the requirements that files be stored for long periods of time and remain unchanged to protect data integrity, there currently is no electronic media that can hold these records for an extended period of time.

As the capabilities of the system media change, the records must be migrated without loss of integrity. This responsibility cannot be generically “tossed to the cloud”, especially with records on public servers currently considered public domain after 6 months.

Please see the Electronic Communications Privacy Act (ECPA) reform discussion: (http://judiciary.house.gov/hearings/pdf/Hintze100923.pdf)

 


How to Thrive in Today
 By Simon Vetter
 
Today, many professionals strive for the freedom to follow their personal purpose. They reach for autonomy, challenging assignments, their own priorities, gain new skills and knowledge. They define success by their own terms.
 
This is the work ethic of the new economy.
 
Lifelong employment is over. Even strong performers cannot rely on companies to secure their jobs. A new social pact is forming: talent-for-opportunity. Talent becomes the most important asset for professionals.
 
As an IT professional you offer your knowledge, performance, skill, creativity and ideas. In exchange, you receive opportunities to manage a compelling project, learn a new skill, meet new people, broaden your network, and of course, earn more money. The opportunity to earn, learn and connect has become a major currency of today’s employment market.
 
Each time a professional secures a talent-for-opportunity exchange, they add strength to their skill base, another project to their portfolio, and they raise their overall value. In addition, each additional project brings a new client, new colleagues, new mentors and a broader network. Consequently, the professional’s desirability and professional security increase as well.
 
Talent, which also is your personal brand, is our most important asset.
 
With a strong personal brand you can extract a premium by differentiating yourself – and make sure others notice and recognize your uniqueness.
 
Your personal brand is your identity that inspires confidence and credibility. It makes people say: I trust you, I like you and I want to do business with you.
 
Your personal brand can be composed of your background, experience, abilities, knowledge, specialization and/or many other qualities, but it’s critical to remember that branding is an ongoing, cumulative process. You are always branding yourself, intentionally or not. Whatever you do – good or bad – gets noticed, and these perceptions build over time and eventually solidify into a reputation, or personal brand. Because perception determines reality, other people’s perception about you will shape the interactions they have with you.
 
In order to build a personal brand that thrives in this new economy of talent-for-opportunity, you must identify the core traits that people associate with you. Ask yourself:
  • How do I deliver value to people, clients or my company?
    Is it knowledge, your contacts, dependability, or unique skillset?
  • Who is your client? Who are the ultimate beneficiaries of my work? What is important to them?
  • What is unique about me?
  • What can I do to showcase my personal brand of talent? 
     
  • How can I contribute more perceived value? What contribution to I offer?
Identifying your unique brand of talent is an ongoing process of self-reflection and refinement. As your brand becomes more refined, it grows stronger and more authentic. It becomes magnetic to your ideal prospects and energizing to you, and it constantly feeds the talent-for-opportunity engine.
 
Simon Vetter, President of Stand Out International, works with managers who want to make a positive change and professionals who want to build a STAND OUT brand. He is a business coach and trainerspecializing in behavioral change, leadership effectiveness and personal brand management. His book, STAND OUT! Branding Strategies for Business Professionals, offers practical solutions on advancing one’s career and finding personal fulfillment at work, while securing a satisfactory income in the long term.
For more information, visit www.SimonVetter.com.




Who Are You Bringing to the Table?
 By Sherry Benjamin
 
How do we, as senior leaders, begin to give the next generation of technology talent the experience and perspective they need to become the leaders of tomorrow?
 
Do generational differences mean we need to reevaluate how we are developing our
up-and-coming talent? Even though the generational issues are important, there are other issues to consider.   Let’s talk about the knowledge workers who specialize in the creation, maintenance and support of high technology.  These workers are critical in healthcare as well as other key sectors.  Some call these folks Geeks. 
 
Over the last several years, SBCo has conducted a large number of management searches at all levels and across function. While the demand for experienced technology leadership is growing, the supply is scarce.  We continually see the growing demand for technical skill and competency and now in addition to that there is a growing need for experienced technical leaders.
 
Last year I met an author and consultant, Paul Glen who shared his book, Leading Geeks: How to manage and lead people who deliver technology.  I really liked the way he differentiates the skills needed in leading geeks and how it is different from other leader roles.  There is clearly an art to inspiring and being an authentic leader in today’s fast moving and competitive business climate.  Are we teaching the younger geeks?   Do they know how their work is valued? 
 
We know from how they are wired that geeks want a career path, they want to “projectize”, enjoy interdependence, communicate what is significant and last but not least understand how and where they have impact.  I also see that impact means understanding and learning about the business and ways to improve outcomes.   
 
While interviewing more junior level candidates, I was struck by the fact that many did not understand the very businesses they worked for. They knew little about the competitive environment, the revenue and profitability of their company, or even broad industry trends. They loved solving the problems and working in teams.  This is all great but I am suggesting taking this one step further as we grow our own leaders.
 
In an April 2007 article, Leadership and Generation X in CIO Magazine, Deborah Gilburg discusses the challenges facing executives across the entire organization to promote the next generation in their career development.  “Due to generational differences, Baby Boomers have not been good about sharing their knowledge, experience and networks, and Generation X has not been good about tapping into that knowledge.”
 
Let’s find more CIO’s and Technical Managers encouraging those working in their functions to read the magazines that they see business leaders reading; talk to people in marketing to learn about competitors and customers; express issues within the company in business terms so that business leaders can see their views. Learn about the company’s financial structure, economic challenges, etc., and become dedicated to helping the organization develop its advantage.
 
If you, as an IT Executive, have a “key role at the business table,” that’s good, but not great!  Great is when you sit at the table and bring others who you have mentored along with you who are also welcome to partake there.

Prepared by Sherry Benjamins, S. Benjamins & Company, Inc. – helping companies plan for, attract and engage great talent.



Coach’s Corner
 
Health Career Connection (HCC) is a national non-profit that has been inspiring and empowering undergraduate students and recent graduates to realize their full potential as they become leaders in the health professions for the last 20 years.  In the last few years, HCC has reviewed over at least 1600 applicants, in 2011 placed over 150 competitive undergraduates, and recent college and certification program graduates into internship and fellowship experiences with over 150 Public Health, Health Administration, and Health Information Technology organizations.  Through this experience of working with job seekers and employer health organizations across the country, we have identified 5 common themes to share with you regarding what your next employer might be looking for in their next new employee.
 
Top 5 Tips When Looking for your Next Career Opportunity: 
  1. Tailor your Resume and Cover Letter. Use the job description to your advantage.  The average time that an employer looks at a resume is 10-20 seconds, which emphasizes the importance of the relevance and clarity of your resume content. Use the same language in the job description when modifying your resume and cover letter and be ready to provide specific examples for your interview (see below). 
     
  2. Be Prepared. Study the job description and identify personal examples of how you have or how you can apply your skills to the job responsibilities and tasks.  Do your research on the organization to identify how you align yourself with their mission and goals, and to research any programs or initiatives that you may be part of if you are offered an opportunity. Prepare questions to ask the employer after they have completed asking their interview questions. Having questions ready at the end shows that you have done your research and have strong interest in the opportunity at hand. 
     
  3. Be Specific. Think about how all of your experiences can be grouped into categories “Examples of Organizational Skills, Examples of implementation of a project, Examples of Leadership.” When answering a question during an interview, make your experience sound like a brief story, with a beginning, middle, and end with emphasis on the skills you used, the critical thinking you performed, and the outcome of your efforts.  When answering a generic question about your organizational skills, explain how you organized a project and the impact it had, i.e. “I utilize shared calendar deadlines and flow charts to track project outcomes while providing weekly updates and task lists to the entire project team to ensure that the team is moving forward efficiently.” 
     
  4. Present Yourself Professionally.  Looking well-groomed helps your image as you look clean and ready to work.   Be careful about displaying distractions that may hinder the employer from seeing you who are and what you want to do, such as earrings, un-combed hair, bright make-up, and revealing, inappropriate clothing. 
     
  5. Utilize Your Networks. With social networking sites like Facebook and professional networking sites like LinkedIn, your network can drastically improve your awareness of opportunities that you might be not able to find posted publicly.  Determine if any of your current relationships with people can lead to connections with people who you want relationships with.  Your network can be your most valuable resource in your career, especially when working in the health field where resources seem to be harder to find.
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